Task:
Develop a promotional campaign and below-the-line (BTL) activities for the Pepsi brand.
Solution:
Based on the given task, the Boomerang Agency team has developed a concept and design for the BTL activities and advertising of the Pepsi brand. Taking into account the chosen locations, Ganclik Mall, 28 Mall, as well as the summer season venues, Sea Breeze Beach, we have come up with a plan.
We have selected four locations to be displayed on a symbolic map, where users can familiarize themselves with the rules of participation in the contests. This will be highlighted on social media, and we will create QR codes that, when scanned, will provide information about the venues and brand-related details for consumers.
To encourage active participation from consumers, we have devised a system where each participant must visit all the locations and take part in the contests. For each completed contest in a specific location, they will receive a bracelet with a QR code. The consumer can only obtain a bracelet by completing one contest in one location. To collect enough bracelets, they must visit all the designated Pepsi campaign venues.
Upon reaching the required number of prize bracelets, the consumer will gain access to Pepsi's partner beaches.
Result
Creative/Art Director: Elman Jafarov
Technical Director: Toghrul Babayev
Designers: Ruslan Karimdukht, Khatai Zeynalli
Motion/Graphics: Ruslan Karimdukht
Project Manager: Maryam Atayeva
